Social media marketing has never been more relevant.
Facebook, Twitter, and even Instagram is now being used by businesses all over the world to get the attention of (and spark the interest of) their target audiences.
I feel like Facebook is easily the most obvious social media network for a business to be on. With over a billion daily users, it’s become much more than a social media platform—it’s a large part of life itself. If you’re not on Facebook, do you even exist!?
Other platforms, like Twitter and Instagram, may or may not be relevant to your target audience, so whether your business uses these is totally up to you.
Should an investment firm have an active account on Instagram? Probably not. Would you trust a doctor who used a Snapchat account? I’m not sure if I would.
Actually… some people might.